In a time when many veterans face uncertainty transitioning to civilian life, one Navy veteran has turned his passion for skilled trades into a thriving business — and an unexpected rise to social media stardom. Matt Thompson, a former Navy servicemember, has found remarkable success in the heating and air conditioning industry in Southern California. His journey, shared on the Eye on Veterans podcast, highlights how a blend of mechanical talent, military discipline, and digital savvy can lead to a fulfilling post-service career.

Thompson’s story is rooted in a lifelong fascination with engines. Before his time in the Navy, he was already building cars, including one that ran on airplane fuel. That mechanical aptitude served him well during his military service, where he advanced through the ranks and honed his technical skills. After leaving the Navy, Thompson was able to leverage his military credentials to fast-track his way to a contractor’s license in California — a significant advantage in a state known for its rigorous licensing requirements.

But what truly sets Thompson apart is how he used social media platforms like TikTok, YouTube, and Facebook to grow his HVAC business, EMT HVAC. Through a mix of educational content, behind-the-scenes glimpses, and videos showcasing his hobbies, Thompson built a loyal following. His TikTok handle, @Matts_Crafty, has become a hub for both HVAC tips and personal storytelling, drawing in viewers who are curious about the skilled trades and inspired by his entrepreneurial journey.

Some of his most popular videos feature product demonstrations and real-world applications of HVAC systems, offering practical insights while subtly promoting his services. According to Thompson, this strategy has not only led to increased visibility but also brought in direct sales leads. He even earns income from the platforms themselves, thanks to the monetization of his content. This kind of digital engagement is becoming more common in trades-based businesses, but Thompson’s success is a standout example of how authenticity and expertise can resonate with online audiences.

What I found especially striking is Thompson’s approach to influence. Despite his growing popularity, he is not encouraging others to chase internet fame. Instead, he advocates for more veterans — and young people in general — to consider careers in the skilled trades. His message is clear: the trades offer stability, purpose, and a path to entrepreneurship. Social media, in his view, is simply a tool to amplify one’s work and connect with potential customers.

Thompson’s story arrives at a time when the skilled trades are facing a labor shortage, with many industries struggling to attract new talent. His experience underscores how military training can translate into valuable civilian careers, especially when paired with modern marketing strategies. For veterans looking to start their own businesses or find meaningful work, his journey offers both inspiration and a practical roadmap.

Beyond the technical and business aspects, Thompson’s content also reflects his personality and values. He shares parts of his personal life, giving followers a sense of who he is beyond the tools and equipment. This transparency appears to be a key factor in his success, building trust with viewers who might one day become clients. It also helps challenge outdated stereotypes about the trades, presenting them as dynamic, rewarding, and full of opportunity.

In a media landscape often dominated by influencers in fashion, fitness, or entertainment, Thompson’s rise as a trades-based content creator is refreshing. He shows that there is a place — and a strong demand — for practical knowledge and real-world experience. His blend of hands-on skill and digital outreach is not only growing his business but also reshaping perceptions of what a modern tradesperson can be.

For those interested in learning more about Matt Thompson’s work or following his journey, he can be found on TikTok and other social platforms under the handle @Matts_Crafty. His business, EMT HVAC, continues to serve the Southern California area, backed by a growing online community that values both his expertise and authenticity.

As the skilled trades continue to evolve, stories like Thompson’s highlight the importance of adaptability, passion, and the willingness to embrace new tools — both literal and digital. His path from Navy engine rooms to viral HVAC videos is not just a personal success story, but a testament to the potential that lies at the intersection of tradition and technology.

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