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Stop Horse Abuse at Japan’s Rising Horse Festival

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Sponsor: The Animal Rescue Site

Horses are being forced into dangerous, stressful festival stunts—sign now to demand an end to this cruelty.

Stop Horse Abuse at Japan’s Rising Horse Festival

Japan’s Ageuma Shinji Festival remains under scrutiny because horses are still made to charge up a steep slope as part of the event. Organizers changed the course after intense criticism, but the core spectacle still depends on pushing horses through a stressful and hazardous ritual for public entertainment.1

Officials Made Changes After Public Outcry

In 2025, organizers reportedly added more sand to the course and barred the use of whips in an effort to reduce strain on the animals. Those changes matter, but they do not erase the fact that this festival only changed after a horse was fatally injured and animal welfare concerns drew national attention.2

Legal Accountability Has Fallen Short

In March 2025, prosecutors declined to indict 12 people who had been referred over alleged violent conduct toward horses during the 2023 festival. That decision does not settle the moral issue. It leaves horses vulnerable while allowing a troubling practice to continue under the cover of tradition.3

Tradition Must Not Excuse Cruelty

Mie Prefectural leaders have the power to do more than make minor adjustments. They can require a complete end to coercive horse handling and prohibit any festival practice that puts animals at risk for fear, injury, or death. Cultural events can continue without forcing horses to suffer for spectacle.4

Sign the petition now and urge Mie Prefectural leaders to protect horses from cruelty and exploitation.

The Petition

To the Governor’s Secretariat Division and General Affairs Department, Public Relations and Public Hearing Division, of the Mie Prefectural Government,

I am writing to urge immediate action to protect horses used in the Ageuma Shinji Festival from harm, stress, and exploitation.

Recent reports have brought renewed attention to the conditions these animals endure. Horses are compelled to run up steep embankments in crowded, high-pressure environments. In many cases, they slip, fall, or show visible signs of fear and distress. These are not isolated incidents. They reflect a systemic issue that places entertainment above animal welfare.

Tradition holds cultural significance, but it must not come at the expense of basic compassion. Societies evolve, and so must their practices. When traditions cause preventable suffering, it becomes the responsibility of leadership to intervene.

There is growing concern both within Japan and internationally about the treatment of animals in this festival. Investigations into potential violations of animal welfare laws highlight the seriousness of the issue. These concerns cannot be ignored.

I respectfully call on your office to take decisive action. This should include enforcing strict animal welfare standards, prohibiting practices that place horses at risk of injury or distress, and exploring humane alternatives that preserve cultural heritage without causing harm.

Protecting animals is not only an ethical obligation but also an opportunity to demonstrate leadership and accountability. By addressing this issue, you can help ensure that cultural celebrations reflect both tradition and compassion.

These actions will ensure a better future for all.

Sincerely,