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Make Pet Insurers Explain Their Exclusions Before You Sign

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Sponsor: The Animal Rescue Site

Most states let pet insurers hide the fine print until after your claim is denied.

A young woman rests her head on a golden retriever lying on a floor while a gray cat sits beside them.

Pet insurance enrollment has surged across the United States. Premiums are rising. And millions of pet owners are finding out — only after a sick or injured animal lands them at the vet — that the policy they trusted is paying far less than they expected. The problem is not pet insurance itself. It is that most states impose almost no rules on what companies must tell you before you sign.7

Most States Leave Pet Owners Without Basic Protections

Only 14 states currently provide any meaningful consumer protections beyond basic insurance licensing requirements.7 That means the vast majority of Americans have no guarantee that a pet insurance policy is written in plain language — or that the company is required to disclose what it will not cover. Deductibles, waiting periods, annual caps, preexisting-condition exclusions, reimbursement calculation methods, and common denial reasons all directly determine what a policyholder actually receives. When these terms are buried or never disclosed at all, pet owners learn how their policy works at the worst possible moment: when a claim is denied.

A Few States Are Acting — The Rest Are Not

Florida enacted new pet insurance legislation that took effect in 2026, establishing requirements around policy disclosures, preexisting-condition definitions, and consumer notices.5 The law, rooted in Florida Senate Bill 158, created a formal statutory framework for an industry that previously operated without one in the state.1,2 New Jersey passed its own pet insurance act with an industry compliance deadline of 2027.3 New York has a comprehensive bill in progress.4 These are real steps — but they protect only a fraction of the country.

The National Association of Insurance Commissioners recognized this problem in 2022, when it passed a Pet Insurance Model Act — a ready-made template states can adopt to bring consistency and fairness to the market.6 Years later, most states have yet to act on it.

The Fix Is Straightforward

A standardized disclosure form — covering deductibles, waiting periods, exclusions, preexisting-condition definitions, claim-calculation methods, coverage limits, and common denial reasons — would give every pet owner the facts needed to compare policies and understand real costs before an emergency. Several states have already shown it is possible. The rest of the country has no reason to wait.

What We're Asking For

This petition calls on state insurance commissioners, regulatory departments, state legislatures, and the NAIC to require every pet insurance policy sold in the United States to include a plain-language standardized summary disclosure — presented before purchase. Not buried in fine print. Not discovered after a claim is denied. Before you sign.

Pet owners in every state deserve the same basic transparency when they choose insurance to protect an animal they love. The tools to make that happen already exist. What is missing is the political will to require it uniformly.

Sign the petition today and tell your state insurance commissioner, regulatory department, and legislature that pet owners deserve clear, honest answers about what their policy will — and will not — cover before they pay a single premium.

More on this issue:

  1. Senator Shevrin D. Jones, The Florida Senate (9 October 2025), "CS/SB 158: Pet Insurance."
  2. Mallory Lizana, The Florida Bar Journal (1 May 2026), "Regulating the Pet Insurance Market: An Overview of Florida's New Statutory Framework."
  3. Staff Reporter, Insurance Business Magazine (15 January 2026), "New Jersey passes pet insurance act, mandates industry compliance by 2027."
  4. Joe Ritchie, PIA Northeast News (29 May 2026), "N.Y.: New bill would establish comprehensive pet insurance framework."
  5. Staff Reporter, WFSU Public Media (29 December 2025), "Pet insurance and animal cruelty changes take effect in 2026."
  6. Staff Reporter, National Association of Insurance Commissioners (NAIC) (15 August 2022), "NAIC Passes Pet Insurance Model Act."
  7. Staff Reporter, Insurify (17 June 2025), "Pet Insurance Regulations by State: Only 14 States Offer Additional Protection for Pet Parents."

The Petition

To the Commissioner of Insurance, State Insurance Regulatory Departments and Insurance Committees, State Legislatures (all U.S. states and territories), coordinated through the President, National Association of Insurance Commissioners (NAIC),

We are writing on behalf of pet owners across the United States to urge immediate action on a problem that is quietly causing real financial and emotional harm to millions of families: the absence of standardized disclosure requirements in the pet insurance industry.

Pet insurance enrollment is growing rapidly, and with it, the number of people who discover — only after a beloved animal falls ill or is injured — that their policy covers far less than they believed. Deductibles, waiting periods, annual and lifetime caps, preexisting-condition exclusions, reimbursement calculation methods, and common grounds for claim denial are all factors that directly determine what a policyholder actually receives. Yet in most states, insurers face no requirement to present this information in a clear, consistent, or complete format before a consumer signs. The result is that pet owners are making significant financial commitments without the facts they need to compare products or prepare for real costs.

The NAIC recognized this gap when it passed a Pet Insurance Model Act in 2022, creating a template states could use to bring order and fairness to the market. Years later, the majority of states have yet to adopt it. Only a handful — including Florida, New Jersey, and New York — have begun building meaningful regulatory frameworks. That leaves most American families without any guarantee of plain-language disclosures or honest upfront communication from the companies they trust with their pets' care.

These are not abstract policy concerns. When a claim is denied for reasons buried in complex language or never disclosed at all, the consequences fall on people who are already frightened for an animal they love. That is a failure of consumer protection, and it is one this industry can correct.

We ask you to require every pet insurance policy sold in your state to include a standardized summary disclosure covering deductibles, waiting periods, exclusions, preexisting-condition definitions, claim-calculation methods, coverage limits, and reasons a claim may be denied — presented in plain language, before purchase.

Taking this step will ensure a more transparent, trustworthy, and compassionate future for every pet owner and the animals who depend on them.

Sincerely,