NOVICA Artisan Shamsher Ali
Shamsher Ali
“My name is Shamsher Ali. My friends say that I am a dedicated, hardworking man, who lives life to the fullest and is not scared to take risk. I believe that life is all about trial and error.
“My father was a closet artist; he inspired me to appreciate art. Art speaks volumes to me; it signifies depth and communication in nonverbal ways, which is why art in any form inspires me. Since my childhood days, I was fascinated by the beauty of leather products. I used to wonder how raw leather could be turned into cherished products. My father taught me this art of crafting leather products.
“It has been some years now since I have started my own leather business. Initially, I faced a lot of difficulties, like no money, no infrastructure, no basic facilities, etc. But I struggled and managed to overcome all the hurdles. Now, I have my own workshop with a team of 20 people working with me. I have like-minded people around me. Sometimes we work collectively, and sometimes we do it alone for a particular product.
“It is a very challenging job to convert raw leather into the desired design of a garment. I focus on my creation and am always flexible to adapt to new ideas and convert them into a beautiful creation. We always use natural leather, which is sustainable. Also, I have enough experience as to how to procure all necessary materials and convert them into the beautiful products.
“Nature, my deep understanding about art, and what’s going on in the fashion industry round the world inspire me to create unique and exceptional products.
“Our products include a wide range of leather items and leather garments. They are designed and crafted as per the latest market trends and client’s requirements. The products are highly appreciated by our clients, due to their features like innovative designs, durability and a perfect finish.
“It has been like a roller coaster to date. The ups and downs, the high and lows, every assignment has taught me valuable and lifelong lessons, which just push me further to do better and better. I believe that, with my workshop, a lot of deprived people are getting to improve their livelihood, earn a decent living and spend their lives in a better environment.
“I wish to show my art and skills all over the world. I am grateful to you for giving me an opportunity to exhibit my products to the whole world.”