GreaterGood
GreaterGood

GreaterGood is the world’s largest social cause network. Over 62 million social influencers are connected to the GreaterGood network, with over 5.3 million of them visiting our sites monthly.

As a registered fundraiser for GreaterGood.org, GreaterGood has proudly funded over $50 million and counting in charitable donations.

GreaterGood.org is a 501(c)(3) charitable organization that works to improve the health and well-being of people, pets, and the planet. Over the last 11 years, GreaterGood.org has given over $175 million in cash and in-kind grants to over 5,000 charitable partners worldwide. GreaterGood.org also runs a suite of Signature Programs staffed by experts in their field, including: Rescue Rebuild, Rescue Bank, Girls’ Voices, and Madrean Discovery Expeditions.

See Greatergood.org’s financial filings.

Our Audience

82% female

88% 35+

45% $75K+

45% college-educated

89% U.S.

GreaterGood: Massive Reach & Meaningful Engagement

5.3 million+

unique users every month

55 million+

pageviews per month

62 million+

connections on social platforms and growing

11.7 million

email subscribers and growing

1 million+

buyers and donators in 2018

15 million+

Click-to-Give donations per month

85,000+

average petitions signed per month

40 million+

stories read per month

Our Network

People

We champion awareness around issues such as hunger, poverty, education and health.

Pets

The largest pet- and animal-welfare community in the world.

Planet

Focusing on issues that affect our climate and animal habitats.

Our Products

Social Reach

Immense reach to hundreds of millions of passionate influencers via billions of high-value impressions every month.

Content Sponsorship

Integrate your brand message into our compelling content. Ask about our high-impact native video and blog opportunities!

Premium Ads

Place your ads where it matters. High-impact, high-viewability, modern formats, IAB standard.

Pinpoint Targeting

Eliminate wasted impressions with exact demographic, psychographic and spendographic targeting.

Our Leaders
& Their Stories

David Samuelson is CEO for GreaterGood, a socially-focused eCommerce and Internet Publishing company that has given more than $50M to charities around the world since 1999. David has more than 25 years of U.S. and global executive experience.

His career in educational publishing and software development began at Minnesota Educational Computing Corporation (MECC), the company behind The Oregon Trail, as VP and Executive Producer. That led to 15 years at Pearson, the largest global education company, with executive roles including VP of Product Strategy, CMO of the U.S. Schools division, and President of Global Schools.

He also served as EdTech firm Achieve3000’s first CMO as well as EVP and General Manager for Capstone, a global publisher of children’s books and software.

Most recently, David was head of Global Schools for ABCMouse.com. David’s career began in theatre and television, including a stint for KING-TV in Seattle as an Emmy award-winning producer of children’s programming.

Ashley Andersen Zantop is Chief Content & Engagement Officer at GreaterGood, where she is responsible for content and audience engagement strategy. Ashley has consulted in product, content, operational and go-to-market strategy in media, technology and education. Previously, Ashley served as Chief Content Officer for Capstone, a leading publisher of children’s books, digital solutions and services, literacy programs, and K–12 professional development resources for classrooms, school libraries and home. Before that, Ashley served as CEO, President and Publisher at Trudy Corporation, later Palm Publishing, responsible for the group’s family of global children’s imprints and media businesses.

Ashley has spent over 20 years in media, tech and publishing. She began her career as an elementary school classroom teacher and collegiate coach. Ashley’s passion for social impact and continuous learning fuels her work creating and managing award-winning product lines, content, platforms, brands and user experiences in K–12, trade/B2B and consumer markets around the world.

Ashley is the author of Now What? The Creative Writer’s Guide to Success After the MFA. She serves on the SIIA Education Technology Industry Network board of directors and executive committee. She is the co-founder and former co-president of the Fairfield University MFA Alumni Association.

Ashley holds a bachelor’s degree in Education and a bachelor’s degree in English Literature from the University of Michigan and teaching certifications K–5 and 6–8. She also holds a Masters of Fine Arts in Creative Writing from Fairfield University with concentrations in Fiction and Screenplay and certificates in Media Strategy from Harvard Business School and in Executive Function in the Classroom from the Harvard Graduate School of Education.

Co-founder Greg Hesterberg (left) was chairman of two statewide consumer and environmental organizations (MaryPIRG and PIRGIM) while in college. After 20 years running a successful publishing firm, Greg delights in finding innovative ways to make the world a better place and currently serves on the board of the Petfinder Foundation.

Co-founder Tim Kunin (right) travels extensively throughout the year to visit GreaterGood's charity partners and to make more fair-trade products available through GreaterGood’s stores. He is convinced that providing a market for products made by rural women artisans is the best method of reducing inter-generational poverty. Travels have taken Tim to Canada, Mexico, El Salvador, Guatemala, Columbia, Ecuador, Peru, Bolivia, Sweden, England, France, Spain, Germany, Italy, Morocco, Mali, Burkina Faso, Ghana, Ethiopia, Uganda, Kenya, Rwanda, Mozambique, South Africa, Israel, India, and Afghanistan, among others.

Greg can be seen below receiving the 2015 Compassion in Action Award for GreaterGood from The Humane Society of the United States for their “extraordinary commitment to transformational change for animals.”

Liz Baker started as Executive Director of GreaterGood.org and Vice President of Business Development for GreaterGood.com in 2012, helping to give out cash grants to protect people, pets, and the planet. She has also overseen the creation of several GreaterGood.org signature programs that address multiple issues ranging from hunger, education, land conservation, and animal welfare, to name a few. In her previous role as Executive Director of the Petfinder Foundation, Liz distributed over $20 million in cash and product grants to adoption partners in the U.S.

Liz has also worked for Petfinder.com as Vice President of Partner Relations, at Family Education Network as Vice President of Sales and Marketing, and at MeetingMakers.com as Vice President of Operations building lasting partnerships and brand-building initiatives. She also volunteers and serves on several boards in Tucson, Arizona, where she lives with two “tween” girls, one pit bull, and two cats. From time to time, Coyotes jump her five-foot fence and spend the afternoon playing in the back yard with her dog, reminding her that we shouldn’t let barriers get in the way of our dreams.