Seema

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I was born and brought up in Kashmir, and I loved the beautiful scenery and lovely climate there. We were just two girls, so we were really pampered by our parents. In the late 1980s, our family shifted from Srinagar to Jammu. There, everything was different – climate, lifestyle, language – but it didn't take us time to adjust.

My association with designing, I think, dates back to my childhood. Ever since I can remember, I use to paint a lot – from my mom's sari to our curtains and even our bedspreads. Once I painted on one of my cousin's tee shirts and it came out really well. He told me all his friends loved it! I think I saw my calling and, after graduation, I took a five-year degree course in textile designing.

"After completing my textile degree, I worked as a designer for six years, and it was such a great experience. To execute what I had learned during my course was so amazing!

"While I was still working, I got married and I left my job when my baby was born. I decided to design a collection of apparel and home furnishings on my own, and the response has been good so far.

"My designs mainly focus on embroidery work and the coordination of color and fabric. I love playing with fabrics and textures. I also love bright colors."

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NOVICA was started with a dream to create a better world for artisans, because a better world for artisans is a better world for all.

Along the way, the founders of NOVICA discovered something very important - as artisans around the world succeeded, there was also a visible and profound impact on the communities around them.

Your purchases are that powerful. They directly and indirectly provide for education, help with health care, fund basic needs, support children, preserve disappearing arts, and of course, spread happiness around the world.

The founders of NOVICA had a vision of the future that is not one of mega factories producing cookie cutter products for all to cheaply consume. Instead, a bright future that celebrates artisans who take the time to create an item by hand. A future where time is protected, where stories are told, where unique details are honored. Love, respect, inclusiveness become driving force.

For best chance of delivery for Christmas, place orders using Standard Shipping by December 14th. United States shipping only. Expedited shipping is unavailable. Allow for 1-2 days extra processing time. This product may ship separately from other products in your order and may have longer than normal shipping timelines as it will ship directly from its country of origin.

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