Wayan Asmana

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Wayan Asmana is a master silversmith from Sukawati, long regarded as Bali's most important jewelry center. Asmana learned his craft when he was in elementary school but only when he was in senior school did his father teach him how to make gold accessories. Wayan Asmana senior is unquestionably a renowned jewelry maker and designer.

When Asmana returned to his village after going away to college, he married his beautiful bride, Wayan Asmariani. Then he set about starting his own jewelry workshop where he designed and crafted a variety of gold and silver accessories. Business began to flourish and tourists were his main customers. Unfortunately, events such as the World Trade Center attacks and the Legian-Kuta bombing had a very bad impact on Bali's tourism trade, which in turn affected Asmana's work

Setting up on his own is difficult. Asmana tells of the time, three years ago, when a foreign tourist bought almost $1,200 worth of jewelry. When the artisan went to the bank to change the dollars into into rupiah, he was told the money was counterfeit. There was nothing he could do about it.

I am thankful that God gave me a chance to work with you, he says. My jewelry is now known in many different countries, and my family and I feel so much this uplift in our economic life, thanks to you. We hope to work with you forever. I will continue to work harder and better to please everyone. Thank you so much!

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NOVICA was started with a dream to create a better world for artisans, because a better world for artisans is a better world for all.

Along the way, the founders of NOVICA discovered something very important - as artisans around the world succeeded, there was also a visible and profound impact on the communities around them.

Your purchases are that powerful. They directly and indirectly provide for education, help with health care, fund basic needs, support children, preserve disappearing arts, and of course, spread happiness around the world.

The founders of NOVICA had a vision of the future that is not one of mega factories producing cookie cutter products for all to cheaply consume. Instead, a bright future that celebrates artisans who take the time to create an item by hand. A future where time is protected, where stories are told, where unique details are honored. Love, respect, inclusiveness become driving force.

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