Arta Pradana

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“My name is I Ketut Arta Pradana Putra, and I was born in Celuk, Bali. Celuk is well known for its silver jewelry. My father was a silversmith. I am proud to be his apprentice; to carry on what he has been doing for years, decades even. My father used to go abroad to attend exhibitions in many countries to promote his silver. I saw that effort and that dedication when I was a child, so I love this silver business. I am the youngest child of four children. And I spent my childhood watching my father and being taught by my mother how to be a good silversmith.

“My mother taught me well, and one thing I still remember today are her words saying ‘do not break peoples’ trust’. When we get trust from people, do not break it, or even lose it, because trust is something expensive that we must earn. Both my parents are amazing; I love them. They always said that we should love our hometown, Celuk, because we have been living here for a long time. My childhood in Celuk was really amazing. I always played in a paddy field and a river. The running water was clear and fresh; my friends and I used to swim and play there.

“After I finished senior high school I continued to college, and I studied while I worked on silver jewelry. Until I was in the third semester, when I realized that I was not gonna excel if I was doing two things at the same time. So, I decided to expand the silver jewelry business. Back then I used to go to many places to attend silver exhibitions, to promote my works. I learned that in this modern era, I can not do what my father used to do--I need to improve by myself. And then I discovered that social media and online shops are new, effective tools to market my jewelry.

“There was a time when I went to Europe to attend an exhibition, and the sales were not so good. I decided to go to jewelry stores near the exhibition place to offer my jewelry door-to-door. I carried a medium briefcase to go from store to store. After the fifth store rejected me, there was finally a store who bought some of my jewelry. I was so happy that my effort was not in vain.

“I found NOVICA a year before, but at that time I did not try to contact them because I thought I wasn’t ready for something as big as NOVICA. And when I thought I was ready, I started to contact them. Surprisingly, they were so polite, and welcomed me as a new artisan. They helped me to improve the quality of my products. I hope that you love my jewelry.

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NOVICA was started with a dream to create a better world for artisans, because a better world for artisans is a better world for all.

Along the way, the founders of NOVICA discovered something very important - as artisans around the world succeeded, there was also a visible and profound impact on the communities around them.

Your purchases are that powerful. They directly and indirectly provide for education, help with health care, fund basic needs, support children, preserve disappearing arts, and of course, spread happiness around the world.

The founders of NOVICA had a vision of the future that is not one of mega factories producing cookie cutter products for all to cheaply consume. Instead, a bright future that celebrates artisans who take the time to create an item by hand. A future where time is protected, where stories are told, where unique details are honored. Love, respect, inclusiveness become driving force.

United States shipping only. Expedited shipping is unavailable. Allow for 1-2 days extra processing time. This product may ship separately from other products in your order and may have longer than normal shipping timelines as it will ship directly from its country of origin.

All sales of this product are final -- we do not accept returns or issue replacements unless there is a defect with the product. Please review our Returns & Exchanges policy.