Rahul Jain

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I have inherited this profession of handicrafts from my family. We have been practicing this tradition for many years now. Initially I had absolutely no inclination toward it or anything to do with handicrafts. It was a complete turnaround when I entered this field.

As any other child, I lived a very carefree life. I pursued my studies in science but, when I turn 17 or 18 years old, I developed this sudden urge and interest toward Indian handicrafts. I was mesmerized by the beauty of Indian crafts and this is when I realized what I was missing. I started working with certain artisans like my family does. I deal with almost all varieties of Indian handicrafts, such as brass and bronze artifacts, embossed items, furniture, and vases to name few.

I personally do not involve myself in making the products but I design all of them. I've have been involved in this work now isnce 1998 and, so far, everything has gone smoothly. I must mention that my major breakthrough came when I received a huge consignment from a reputed export house. That was in 1988. Of course, at times, small problems do arise but that is trivial and natural and never affects my work or state of mind.

Today, I work with some 50 artisans. They have been always there for me. They understand my thoughts. Not all of them are financially well-off and my desire is to help them in every way possible. I hope that in the near future I shall be able to fulfill mine as well as their dreams.

I am glad to be introduced to you. I hope my relation with you will brighten the lives of all those who work with me.

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NOVICA was started with a dream to create a better world for artisans, because a better world for artisans is a better world for all.

Along the way, the founders of NOVICA discovered something very important - as artisans around the world succeeded, there was also a visible and profound impact on the communities around them.

Your purchases are that powerful. They directly and indirectly provide for education, help with health care, fund basic needs, support children, preserve disappearing arts, and of course, spread happiness around the world.

The founders of NOVICA had a vision of the future that is not one of mega factories producing cookie cutter products for all to cheaply consume. Instead, a bright future that celebrates artisans who take the time to create an item by hand. A future where time is protected, where stories are told, where unique details are honored. Love, respect, inclusiveness become driving force.

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