Luis Morales

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I was born in a ceramic town in the state of Mexico where my family members have been artisans for generations. Their hard work and dedication have helped me with my own achievements.

I began learning ceramics from my family when I was still a child. Today, I'm able to teach others who truly want to preserve this beautiful art.

"I create sculptures in clay and specialize in the catrinas, that fascinate me in all of their manifestations. The word catrina is widely used in Mexico to mean 'elegant and polished.' Lithographer Jose Guadalupe Posadas created the skeletal Catrina, who was later immortalized in the murals of Diego Rivera.

"I think what I like best about my work is that I can set my imagination free and let it take me where it will.

"I love combining colors and focusing on the small details in my sculptures. And this is precisely what gives my designs a special and unique touch.

"I find a lot of inspiration in the natural world surrounding me. When I'm connected to nature while working, it gives me a feeling of peace. It increases my faith in my work and in the family legacy I'm preserving.

"It's been challenging to create each of my designs, from both the creative process and the logistics process. This has led me to learn a lot on my own through every experience along the way.

"I really want to share a part of myself and my vision through my ceramics and what the represent for Mexico."

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NOVICA was started with a dream to create a better world for artisans, because a better world for artisans is a better world for all.

Along the way, the founders of NOVICA discovered something very important - as artisans around the world succeeded, there was also a visible and profound impact on the communities around them.

Your purchases are that powerful. They directly and indirectly provide for education, help with health care, fund basic needs, support children, preserve disappearing arts, and of course, spread happiness around the world.

The founders of NOVICA had a vision of the future that is not one of mega factories producing cookie cutter products for all to cheaply consume. Instead, a bright future that celebrates artisans who take the time to create an item by hand. A future where time is protected, where stories are told, where unique details are honored. Love, respect, inclusiveness become driving force.

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