Guillermo and Eduardo

We're Guillermo Pelaez and Eduardo Gonza, friends and brothers-in-law. We decided to bring together our expertise in ceramic arts to start a workshop of our own, where we could create and develop our own designs.

I, Guillermo, am from Cuzco and have experienced some difficult times in my life which started with the deaths of my dad and sister when I was only three years old. My mother passed away when I was eight years old so I was placed in an orphanage until Justina Soto adopted me two years later. She advised me and supported me in everything I could possibly need, and she made it possible for me to study accounting and electronics.

"I, Eduardo, am from Puno where I grew up with my parents and where I studied architecture. That's how I developed a love of art and the pleasure of sculpting.

"We both learned the art of ceramics with great dedication and passion. I learned at the workshop where I had been working for several years and thanks to dedicated master ceramists who shared their knowledge with me I was able to specialize in this art. Since Guillermo and I were already friends and brothers-in-law, I shared with him what I had learned.

"We began to dream about setting up our own workshop and create our own designs with the intention of becoming established and well-known. But we also have personal dreams: Guillermo wants to travel throughout Peru, and then the world! I'm always trying to create new things, so my dream is for my designs to go cross borders and reach people across the world.

"Our work includes the collaboration of artisans who help us craft our products. Our main materials are white or red clay, and sometimes we use prepared clay as it offers a different finish and is easier to work with.

"Our pieces are crafted by hand with natural and sustainable materials.

"Our inspiration comes from different sources, such as urban events in our city and nearby ones. And we are also inspired by tradition, for example our nativity scenes feature the unique regional costumes of Peru. This is with the intention of sharing an aspect of our culture with the rest of the world."

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NOVICA was started with a dream to create a better world for artisans, because a better world for artisans is a better world for all.

Along the way, the founders of NOVICA discovered something very important - as artisans around the world succeeded, there was also a visible and profound impact on the communities around them.

Your purchases are that powerful. They directly and indirectly provide for education, help with health care, fund basic needs, support children, preserve disappearing arts, and of course, spread happiness around the world.

The founders of NOVICA had a vision of the future that is not one of mega factories producing cookie cutter products for all to cheaply consume. Instead, a bright future that celebrates artisans who take the time to create an item by hand. A future where time is protected, where stories are told, where unique details are honored. Love, respect, inclusiveness become driving force.

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