Cristina Hernandez

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“My name is Cristina Hernandez. I am proud to be Honduran. My passion has always surrounded handicrafts, appreciating the beauty of what is made by hand. Outside of my country, I studied fine arts and entrepreneurship.

“Everything that you see today on our page was born from the time that I coordinated an exportation project for handicrafts in Honduras, where I fell even more in love with everything artisanal. It introduced me to the beautiful life of artisans with marvelous abilities, as well as of the hardship of living in marginalized zones without opportunities to sell their art at fair prices.

“Unfortunately, this project ended; the organization left the country and many artisans were left without opportunities to continue exporting. In that moment, my mom and I decided to continue working with the artisans. The art of weaving in Honduras has been around for more than 80 years; born in South America in countries like Colombia, Ecuador, and Bolivia. This art consisted of the weaving of natural fibers, which today represents a part of Honduran heritage.

“For a lot of artisans, lack of innovation is a problem. I knew that I had to start with that, designing and creating new pieces that still retained a traditional essence. This gave our artisans new pieces to sell. I should mention that a lot of our artisans made hats and baskets, but those pieces took more than a week to create, and clients could not appreciate this dedication. Because of this, our artisans would often not receive fair prices for their pieces.

“For business reasons, I lived in Vietnam for a while. In 2001, there were more than 1,000 weavers. When I returned, there were only 25 weavers left. In the interim years, many of the women had emigrated to other places, such as the United States, or they had simply gotten old and were not able to dedicate themselves to weaving anymore. In this moment, I decided to dedicate myself 100% to working with them. We had to start fresh with a lot of enthusiasm in order to save this marvelous technique, allowing us to help many families.

“We started to make small pieces, such as jewelry, which did not take a lot of time to make and could be sold at fair prices. Our artisans can create many of these pieces each day, and it also allows them to take care of their homes and children.

“My commitment is to offer employment to every talented woman in these villages where opportunities are scarce, but where there is a lot of talent and desire to get ahead and offer their children a better future. Because of this, each piece is made with a lot of love and dedication. You can see this in each piece, which carries the essence of each artisan.”

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NOVICA was started with a dream to create a better world for artisans, because a better world for artisans is a better world for all.

Along the way, the founders of NOVICA discovered something very important - as artisans around the world succeeded, there was also a visible and profound impact on the communities around them.

Your purchases are that powerful. They directly and indirectly provide for education, help with health care, fund basic needs, support children, preserve disappearing arts, and of course, spread happiness around the world.

The founders of NOVICA had a vision of the future that is not one of mega factories producing cookie cutter products for all to cheaply consume. Instead, a bright future that celebrates artisans who take the time to create an item by hand. A future where time is protected, where stories are told, where unique details are honored. Love, respect, inclusiveness become driving force.

United States shipping only. Expedited shipping is unavailable. Allow for 1-2 days extra processing time. This product may ship separately from other products in your order and may have longer than normal shipping timelines as it will ship directly from its country of origin.

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