Jiap Rojjana

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I was born in 1973 in a province north of Bangkok. Although my parents are poor farmers, they worked very hard to send my two sisters, my brother and myself to school. They wanted us to have a good education and to be able to achieve more than they did. However, I knew it would be too heavy a burden for them to send us to university. Upon hearing that finding a job in the northern region of Thailand was very easy compared to my modest village, I set off to see after getting my high school certificate. I managed to find work in sales. A few years went by and I met my husband. I resigned from my sales job and began helping him with paperwork for his construction business. Although both of us were working, we still struggled very hard to make ends meet.

The idea working with textiles came about after visiting a silk shop. Such a wide range of beautifully colored, intricate cloth patterns mesmerized me! I bought some cloth to make myself a dress. With the scrap pieces of silk I made a few cushions and gave them to a friend of mine, who liked them surprisingly so much that she wanted to buy some from me to give to her friends. So it started, making clothes, wall hangings, table runners, cushion covers and various items with beautiful, diverse silk and cotton. I became enthralled with the whole process, I was doing something I loved to do and it was starting to bring in an income. My husband's business was not going well due to an economic crisis and the cost of living was rising, so most people were forced to tighten their belts for food and everyday expenses. I began to focus all my attention on my little handicrafts. Because of the low cost of my labor, people were still able to afford a little luxury in these hard times. A couple of years went by with my small venture growing and growing. Eventually I was able to sufficiently support my two children and had enough money left over to send some to my parents, brother and sister. Ironically, it is now my husband who helps me as his construction company fell through a few years back!

"I want to offer as many colors, styles, and patterns as I can and I want my customers to be overwhelmed with the selection and beauty of my handmade cushions."

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NOVICA was started with a dream to create a better world for artisans, because a better world for artisans is a better world for all.

Along the way, the founders of NOVICA discovered something very important - as artisans around the world succeeded, there was also a visible and profound impact on the communities around them.

Your purchases are that powerful. They directly and indirectly provide for education, help with health care, fund basic needs, support children, preserve disappearing arts, and of course, spread happiness around the world.

The founders of NOVICA had a vision of the future that is not one of mega factories producing cookie cutter products for all to cheaply consume. Instead, a bright future that celebrates artisans who take the time to create an item by hand. A future where time is protected, where stories are told, where unique details are honored. Love, respect, inclusiveness become driving force.

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