Rakesh Pathak

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I'm Rakesh Pathak from Jaipur, known as the beautiful Pink City, but we moved to Delhi when I was a kid. Ever since I was a little boy, I have always enjoyed creating things with my hands. I was always at the top of the crafts classes when I was in school, so when time came to decide on a career, I just followed my true vocation and chose to study product design.

I mastered this art during my six-year apprenticeship with a reputed craftsman in Delhi. I remember this period of my life as an amazing experience, though time came to venture out. I set up my own workshop, and eventually was able to offer employment to a few more craftsmen. We are always on the lookout to create something new, and we all work with great dedication.

"For me, quality and a unique style is most important. I can spend many hours working, and will not move until and unless I have the perfect piece in my hand.

"We have exhibited in many embassies for the last five years and so far its been a wonderful experience. In the future, I plan to set up an institution where we can teach our art and craftsmanship to young and interested aspirants.

"Novica's concept is great. The idea of bringing together small and big crafts from around the world into one platform is great. I am overwhelmed to be a part of Novica."

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NOVICA was started with a dream to create a better world for artisans, because a better world for artisans is a better world for all.

Along the way, the founders of NOVICA discovered something very important - as artisans around the world succeeded, there was also a visible and profound impact on the communities around them.

Your purchases are that powerful. They directly and indirectly provide for education, help with health care, fund basic needs, support children, preserve disappearing arts, and of course, spread happiness around the world.

The founders of NOVICA had a vision of the future that is not one of mega factories producing cookie cutter products for all to cheaply consume. Instead, a bright future that celebrates artisans who take the time to create an item by hand. A future where time is protected, where stories are told, where unique details are honored. Love, respect, inclusiveness become driving force.

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