Kalyani Gupta

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None of my family was involved in the jewelry arts, so getting into the craft world wasn't easy. I specialize in costume jewelry and only recently ventured into silver.

I was born in Bhagalpur in Bihar. I received part of my education in Kolkata and the rest in Delhi. As a child, I was fascinated by the beautiful jewelry and colorful saris that Indian women wear, and would always fantasize about designing jewels.

"As I grew, I learned jewelry designing on my own. I have not taken any training courses and whatever I have learned is self-taught through the inspiration from different cultures and traditions. Designing for me is an art, which cannot be taught, but it is there within you.

"I work with a team of talented artisans and together we create exclusive pieces for all you special people. Most of the designs are my own creation, arising from our traditional jewelry fused with a modern touch.

"For many years, our family has been involved in social activities like environmentally friendly programs, and charity work for the aged and underprivileged. We contribute substantially to medical institutions for the poor and also to temple and religious projects. It always gives me comfort and a sense of satisfaction to be able to help others."

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NOVICA was started with a dream to create a better world for artisans, because a better world for artisans is a better world for all.

Along the way, the founders of NOVICA discovered something very important - as artisans around the world succeeded, there was also a visible and profound impact on the communities around them.

Your purchases are that powerful. They directly and indirectly provide for education, help with health care, fund basic needs, support children, preserve disappearing arts, and of course, spread happiness around the world.

The founders of NOVICA had a vision of the future that is not one of mega factories producing cookie cutter products for all to cheaply consume. Instead, a bright future that celebrates artisans who take the time to create an item by hand. A future where time is protected, where stories are told, where unique details are honored. Love, respect, inclusiveness become driving force.

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