Parvez A. Warsi

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Hello, my name is Parvez A Warsi and I was born on August 9, 1954 in the colorful city of Agra, where beauty begins and ends with one of the seven wonders of the world - the Taj Mahal. I have a longstanding relationship with the world of handicrafts. It all started when my ancestors began stitching royal clothing for kings, queens, princes and princesses. As time passed by I got myself into tailoring, though not stitching clothes for the royals but for the general public. Then, I joined my brother-in-law who was into crafting decorative items with embroidered motifs. I began to work with him in 1974 and helped him for almost eight years. In 1982, I started my own workshop of crafting gift items, wall hangings, evening bags, etc., all featuring embroidery work. During this time I was still involved in designing and stitching dresses with embroidered motifs.

I was personally involved in making the products until recently, for now I am able to offer jobs to other artisans and together we create new ides and designs. It's been a very long journey for me in the field of handicrafts. Every day is a new experience for me and with each experience I learn more about my work and my profession. I have very big dreams as far as my work is concerned.

"I have displayed my products in many exhibitions within and outside India like New York, San Francisco, Germany, Tokyo and Bangkok, and it has altogether been a great experience for me. The response from my customers has been overwhelming. Recognition is one of the most important aspects in this craft, for it means the appreciation of your work and that you've proven your ability. I am proud to mention that the Uttar Pradesh Government has been kind enough to appreciate my works of art, by honoring me with the Small Scale Industry Award. In San Francisco, I also received an Award for Excellence in handicrafts."

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NOVICA was started with a dream to create a better world for artisans, because a better world for artisans is a better world for all.

Along the way, the founders of NOVICA discovered something very important - as artisans around the world succeeded, there was also a visible and profound impact on the communities around them.

Your purchases are that powerful. They directly and indirectly provide for education, help with health care, fund basic needs, support children, preserve disappearing arts, and of course, spread happiness around the world.

The founders of NOVICA had a vision of the future that is not one of mega factories producing cookie cutter products for all to cheaply consume. Instead, a bright future that celebrates artisans who take the time to create an item by hand. A future where time is protected, where stories are told, where unique details are honored. Love, respect, inclusiveness become driving force.

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