Ashish Mehta

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My name is Ashish Mehta and I was born in 1975 in the beautiful city of Jaipur, known as the 'Pink City of India.'

I lost my father when I was 12 years old. My mother worked hard and struggled so that my siblings and I could have a good future. I am very proud of her.

"I became interested in carving when I was a child and wondered how a wooden elephant was made. My curiosity to learn attracted me to arts and crafts.

"At first, I tried to learn on my own but I wasn't able to. I decided to learn from different people, who are masters in wood carving. I worked hard to learn this craft. It is very challenging to carve fine details on wood, but I love being able to shape wood into different figures. The wood I use is usually recycled.

"I'm very persistent and never give up. I am inspired by nature and learn from my mistakes.

"Currently, I'm the only carver in my family but I would love to teach my children or anyone interested about the beauty of this craft. I want to spread the splendor of this art to the entire world and want people to appreciate the beauty of my work.

"I also dream about improving my community in the future. I'd like to open a clinic that offers free medicine to everyone because it's difficult to get proper treatment due to the cost of expensive prescriptions."

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NOVICA was started with a dream to create a better world for artisans, because a better world for artisans is a better world for all.

Along the way, the founders of NOVICA discovered something very important - as artisans around the world succeeded, there was also a visible and profound impact on the communities around them.

Your purchases are that powerful. They directly and indirectly provide for education, help with health care, fund basic needs, support children, preserve disappearing arts, and of course, spread happiness around the world.

The founders of NOVICA had a vision of the future that is not one of mega factories producing cookie cutter products for all to cheaply consume. Instead, a bright future that celebrates artisans who take the time to create an item by hand. A future where time is protected, where stories are told, where unique details are honored. Love, respect, inclusiveness become driving force.

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