Lawe Lurik Community

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Lawe Lurik Community was formed by five women — Adinindyah, Westiani Agustin, Rina Anita, Ita Natalia and Paramita Iswari, people concerned with our cultural heritage, especially our handweaving traditions. They want to transform traditional fabrics into something useful in daily life, so that people will recognize and appreciate our traditional fabrics better than before.

In Javanese, lawe means 'thread' while lurik means 'stripe.' The Lawe Luric Community seeks to preserve the handweaving traditions of Indonesia and simultaneously empower women, encouraging them to contribute improving their livelihood, and be a part of our country's prosperity.

At first we used traditional fabrics from Jogjakarta called lurik, which are mostly dark colored but customers didn't really like it because they thought it wasn't attractive and felt gloomy. We informed the weavers and suggested they try weaving brighter lurik fabrics, but they weren't sure about customers liking it and they were afraid to lose. Then at Lawe Lurik Community, we received an order of approximately 30 meters of lurik fabric in bright shades of yellow, blue, white, green and orange, and that convinced them.

We have some competitors that try to imitate our products at lower prices, but their quality is below our standard. Our commitment is to make good quality bags and accessories with reasonable prices. It takes time to ensure that our designs are unique and different. Some think handwoven fabrics are just the same as mass produced fabrics from factories so we need to explain to them that we continue to use traditional methods, there is no machine work, and this can be reflected in our prices.

We offer women new opportunities to increase their income and thus their bargaining power in their families. We also give opportunities to people with disabilities to intern at Lawe Lurik Community.

The positive response to our work motivates artisans, most of them homemakers, to continue working, thus ensuring their livelihood.

In 2009, we received the Wanita Wirausaha Femina (Women Entrepreneurship Magazine) for third place.

There used to be only one lurik workshop in Jogjakarta that made good quality fabrics, but the earthquake of 2006 severely damaged it, and it seemed that they would not be able to continue their work. Lawe Lurik Community bought all the remaining fabric and transformed it into some useful items that were then sold to raise funds for a program called 'Weaving Hope.' We gave back the profits we received to the weavers, who used it to build temporary shelters for those who lost their homes, as well as to support their daily needs during the recovery process.

Lawe Lurik Community consists of 13 people in management, and we collaborate with more than 30 artisan weavers. We'd like to preserve the handweaving tradition so it doesn't become extinct by designing handbags that showcase the beauty of handwoven lurik. Working with you, we hope to take our products worldwide.

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NOVICA was started with a dream to create a better world for artisans, because a better world for artisans is a better world for all.

Along the way, the founders of NOVICA discovered something very important - as artisans around the world succeeded, there was also a visible and profound impact on the communities around them.

Your purchases are that powerful. They directly and indirectly provide for education, help with health care, fund basic needs, support children, preserve disappearing arts, and of course, spread happiness around the world.

The founders of NOVICA had a vision of the future that is not one of mega factories producing cookie cutter products for all to cheaply consume. Instead, a bright future that celebrates artisans who take the time to create an item by hand. A future where time is protected, where stories are told, where unique details are honored. Love, respect, inclusiveness become driving force.

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