Gautam Saraf

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I'm Gautam Kumar Saraf and I was born in Bihar in 1975. As a child, I would watch my father working with weavers and I really loved their craftsmanship. My father was a master of this craft.

I was very interested in learning how to weave and learned from my dad and other artisans. The texture of the yarns, their lovely colors and the weavings inspired me to pursue this art and I've done so since 2007.

"After my father's unexpected death, I took over for him. I am still inspired by my father's efforts. Today, nearly 100 artisans collaborate with me and their talent gives shape to my imagination.

"We use all kinds of natural yarns to craft our scarves and shawls. Sometimes, we also use recycled fibers. I want to continue creating new and exclusive designs.

"My mother and wife help me with their design suggestions. When my children grow up, I'd like to teach them about the weaving arts. I want them to inherit this craft from me like I did from my father.

"The weavers of Bihar create beautiful works of textile artistry on traditional handlooms. Yet many are very poor and aren't aware of their skills. There is a lot of hidden talent here and I want to empower them, improve their income and lifestyle, and show their work to the whole world."

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NOVICA was started with a dream to create a better world for artisans, because a better world for artisans is a better world for all.

Along the way, the founders of NOVICA discovered something very important - as artisans around the world succeeded, there was also a visible and profound impact on the communities around them.

Your purchases are that powerful. They directly and indirectly provide for education, help with health care, fund basic needs, support children, preserve disappearing arts, and of course, spread happiness around the world.

The founders of NOVICA had a vision of the future that is not one of mega factories producing cookie cutter products for all to cheaply consume. Instead, a bright future that celebrates artisans who take the time to create an item by hand. A future where time is protected, where stories are told, where unique details are honored. Love, respect, inclusiveness become driving force.

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