Anchal Ahuja

My family and I have worked with women's clothing for several decades now. We are located in in Jaipur and specialize in woven and knit garments, bags, home furnishings, and much more.

I've been always fascinated by the beauty, feel and colors of various fabrics, and I always envisioned doing something in the field of textiles. So when I married and joined my husband in the family workshop, my creative instinct came alive. I was so happy to help and do something I had been wanting to do and, in the process learn so much.

"We are constantly experimenting with different kinds of fabric, and each day is a new experience. We source cloth from different parts of the country so we can give variety in our collections. Right now, we are also working with recyclable fabrics. In addition, I'm very fond of experimenting with different kinds of embroidery and colors, and they are very much appreciated by our clientele. I love hearing from my buyers, as this helps us to improve.

"I travel a lot, and the cultural experiences, beauty and architecture of each place give me inspiration. I work in design, whereas my husband takes care of the crafting. The artisan who collaborate with us are wonderful and we also learn a lot from each other. Being able to enjoy what you do in life is great.

"Apart from my work as a designer, my dream for the future is to start an NGO to prevent child molestation."

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NOVICA was started with a dream to create a better world for artisans, because a better world for artisans is a better world for all.

Along the way, the founders of NOVICA discovered something very important - as artisans around the world succeeded, there was also a visible and profound impact on the communities around them.

Your purchases are that powerful. They directly and indirectly provide for education, help with health care, fund basic needs, support children, preserve disappearing arts, and of course, spread happiness around the world.

The founders of NOVICA had a vision of the future that is not one of mega factories producing cookie cutter products for all to cheaply consume. Instead, a bright future that celebrates artisans who take the time to create an item by hand. A future where time is protected, where stories are told, where unique details are honored. Love, respect, inclusiveness become driving force.

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