Elizabeth Alorchie-Apetor

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I'm Elizabeth, from Accra, a respectful, God-fearing, patient person who easily makes friends. I come from a family where most of the women's business is threading traditional beads. My mum was no exception. I was attracted to this craft by the manner and passion with which she threaded beads. When I was nine years old, she took me gradually through the different threading stages. I could only string a strand together and put it around my neck. I enjoyed doing this so much that, that when I returned from school, I'd work with beads for at least two hours before my studies.

When I grew up, I worked as a civil servant for twenty-one years. Then one day, when I was 43 years old, I decided to work on my own. I realized I was leaving home as early as 5:30 am and returning at 8 pm, denying my children and family of that special care and attention.

"At first I thought of working with African apparel, woodcraft, and baskets. I had everything prepared so that when I stopped working, I would have something I could depend on. When I finally left the job, I started displaying my goods on a table top at an art market in Accra. For three months, I sold not a pesewa, but I did not give up.

"On the fourth month my sales went up and I was happy with what I was doing. By the seventh month I acquired a space at the market to build a shop. But then one morning, when I was bringing with me the wood and roofing sheets to build my shop, I found that the government task force had scattered everything at the art market. I had to quickly pick up what was left of my merchandise.

"I was considering again what to do, when a family friend introduced me to the women's association she belonged to. On my first visit I was asked what I was into, and I quickly replied that I am a beaded jewelry designer. This response brought back the memories of the skills I had acquired and abandoned for years.

"By the time I got back home I told my husband that I had finally figured out what I wanted to do. He gave me an initial capital of GHC 30.00 (approximately 20 dollars) to start my beaded jewelry venture. I came up with beautifully designed beads which attracted many people, and their compliments encouraged me to work hard and craft more. I am inspired to take bead stringing even beyond the level my mum could achieve.



"In the earlier days I used mainly Czech beads but now glass beads are made locally and are available for purchase on the market. I also use natural materials such as wood, clay, coconut shell and stone, as well as recycled plastic and metals.

"I have trained four people, of which two are women that are physically challenged and now work for themselves. I presently have two trainees. During vacations, I also trained all my sons and daughters, as well as other dependents so they have something to do. My daughter and third son have shown a keen interest to take over from me sometime in the future. They help me occasionally when the need arises.

"I currently sell my beads to local shops and fairs, but my hopes and plans are to grow. My major challenge has been market outlets for my beads. Samuel Lovi, also a featured artist, introduced me to you.

"The lesson I have learned in life is that one must know what he or she likes and just stand firm and follow it with grace.

"I thank the Almighty God for the gift of designing and making jewelry with beads."

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NOVICA was started with a dream to create a better world for artisans, because a better world for artisans is a better world for all.

Along the way, the founders of NOVICA discovered something very important - as artisans around the world succeeded, there was also a visible and profound impact on the communities around them.

Your purchases are that powerful. They directly and indirectly provide for education, help with health care, fund basic needs, support children, preserve disappearing arts, and of course, spread happiness around the world.

The founders of NOVICA had a vision of the future that is not one of mega factories producing cookie cutter products for all to cheaply consume. Instead, a bright future that celebrates artisans who take the time to create an item by hand. A future where time is protected, where stories are told, where unique details are honored. Love, respect, inclusiveness become driving force.

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