Aparna

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In traditional Indian families, it isn't easy for a housewife to start a design workshop, but I was fortunate that my husband also shares the same interests. Together, we create beautiful jewelry. My husband is an expert in crafting the jewelry while I do the designing.

My father was a jeweler and I was highly inspired by him. I grew up watching him make amazing jewelry with his own hands and this really fascinated me.

I come from the majestic city of Jaipur, the pink city. I had a joyful childhood with four sisters at home. We had so much fun and I, being the youngest of the four, was pampered and loved. We also have a brother who is the youngest of all, and he is a real sweetheart.

School was fun. I had such good times with my friends and never stopped yapping – so much that, during parent-teacher meetings, my teachers asked my mother what she fed me to give me so much energy to talk nonstop. But I was one of the brightest students in our whole class. Most of the time I was at the top of my class. I was very much interested in studying and wanted to sit for a competitive exam.

There was another thing in life that interested me, and that was silver. Jaipur is a land of gems and the silversmith art is highly practiced in this city. Many jewelers belong to silversmith families who have inherited the craft from their ancestors. However, for my father, it was a passion that arose within him and, though he never technically learned the art from anyone, he was an expert in this field. And one day, I do wish to inherit this quality from my father.

I did my post graduation in accountant business statics, which I completed a year after I got married. Luckily for me, my husband was already a jewelry craftsman and this was a turning point for me. I haven't been designing very long, and I hope you will help us realize our dream.

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NOVICA was started with a dream to create a better world for artisans, because a better world for artisans is a better world for all.

Along the way, the founders of NOVICA discovered something very important - as artisans around the world succeeded, there was also a visible and profound impact on the communities around them.

Your purchases are that powerful. They directly and indirectly provide for education, help with health care, fund basic needs, support children, preserve disappearing arts, and of course, spread happiness around the world.

The founders of NOVICA had a vision of the future that is not one of mega factories producing cookie cutter products for all to cheaply consume. Instead, a bright future that celebrates artisans who take the time to create an item by hand. A future where time is protected, where stories are told, where unique details are honored. Love, respect, inclusiveness become driving force.

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