Pakaon Sojintarit

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Hello! My name is Pakaon Sojintarit but you can call me Little. I was born in 1991. I grew up in a warm, jewelry-loving family with three brothers and sisters.

“Thirty years ago, my parents sold souvenirs such as bags, scarves, silk articles, etc. But the disadvantage was these products were not designed by them, so they didn't look great. But if we sold jewelry, we could design items. My mother accidentally met hill tribe people, and got to know about their culture. She fell in love with their arts and crafts, including their silver jewelry. Hill tribe arts and crafts look charming, because they imitate nature. Each piece has its story and significance, which appear through various patterns. S, my parents got to know more and more silversmiths from hill tribe villages, and eventually worked with many of them.

“When I was young, I often followed my mom to the hill tribe villages. I saw their equipment and their designs, and I learned how they lived and worked. They are always kind and sincere. I was amazed by their abilities — with just a few tools, they could create impressive pieces. It's silverwork that is made from raw silver. Therefore, the finished product has a purity of more than 95 percent silver.

After finishing a course in the Department of Hospitality and Tourism Management, I took an internship in the USA for two years. I came back to work in the hotel industry in Bangkok, then went to study the Chinese language in China for four months. When I was working in the hotel industry, I gained experience in human resources. But even though I got a high salary, I felt it wasn't a challenging job.

“We cannot be happy if we waste all day with something we don't like.

The allure of silver jewelry took me back to run my family's project. It is blended between traditional and modern design, and I'm happy with it. Now we have about 50 people who collaborate with us and 80 percent of them are women. I'm happy to give them certainty and permanent income and see them have a fulfilling life. My brother and I oversee accounting, sales, workers and inventory.

I've traveled a bit in the world and sometimes I take influence from what I've seen, and take a picture. I come back and share the idea with the silver artisans and ask them to create it as jewelry. When I travel, I notice many jewelry designs, and now I've become a good observer everywhere I go.

I admire my family's work, because I know the wages I pay to hill tribe people makes their lives better, and they are satisfied with their work. I have now worked with more than 300 silversmiths from many hill tribe villages. If we can sell a lot of jewelry, it means we can perpetuate the culture of Karen hill tribe silverwork as well.

My future dream is to make hill tribe silver more significant and unique in Chiang Mai, and to create some attractive designs that will make tourists want to visit. For example, we once bought something from elsewhere and, when we saw it later, we could recall what it was and where it came from. I want Chiang Mai to have some designs like that.

I'm interested in your way of marketing online that takes our work to the international level. With the right goals, I believe this is one way we can give back to society. Thank you.

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NOVICA was started with a dream to create a better world for artisans, because a better world for artisans is a better world for all.

Along the way, the founders of NOVICA discovered something very important - as artisans around the world succeeded, there was also a visible and profound impact on the communities around them.

Your purchases are that powerful. They directly and indirectly provide for education, help with health care, fund basic needs, support children, preserve disappearing arts, and of course, spread happiness around the world.

The founders of NOVICA had a vision of the future that is not one of mega factories producing cookie cutter products for all to cheaply consume. Instead, a bright future that celebrates artisans who take the time to create an item by hand. A future where time is protected, where stories are told, where unique details are honored. Love, respect, inclusiveness become driving force.

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