Aftab

I'm Aftab, from India's' 'Pink City,' Jaipur. I am a very hardworking and honest person of strong determination.

I come from a small village in Uttar Pradesh. Since my childhood days, I have been amazed by the beauty of hand block print patterns. My father does amazing hand block printing and I grew up watching this art in the back yard of our house. As I grew older, my father taught me these techniques. With observation and practice, I learned this craft.

"Once I mastered it, I came to Jaipur and joined an art and handicraft workshop, established in 1974, and it has grown in magnitude and experience.

"I am a part of a team of hand-block printers. We all work together to achieve our goal of making beautiful designs. We all have our own part in the process. At times there are situations and moments that are difficult, especially when it comes to the weather. But still we manage to achieve our dreams.

"We work as a family that strives toward attaining our goals with proficiency and dedication, and we keep client satisfaction as our utmost priority. We believe that long-term success requires complete commitment to performance and productivity with a willingness to embrace new ideas and learn continuously. We have participated in many international and national fairs, such as WHO'S NEXT, IIGF and VASTRA.

"We generally use wooden blocks carved with the desired designs, which are then used for printing with dyes. I am very enthusiastic about my work. When I was with my family, I taught my younger brother the art of hand block printing. Now I also teach my co workers — whoever is keen on learning this art.

"I am grateful for the owners of this workshop. They have allowed me to exhibit my talent for a community of art lovers. My dream is to start my own workshop someday, where I can teach many people who love this art, thus preserving it."

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NOVICA was started with a dream to create a better world for artisans, because a better world for artisans is a better world for all.

Along the way, the founders of NOVICA discovered something very important - as artisans around the world succeeded, there was also a visible and profound impact on the communities around them.

Your purchases are that powerful. They directly and indirectly provide for education, help with health care, fund basic needs, support children, preserve disappearing arts, and of course, spread happiness around the world.

The founders of NOVICA had a vision of the future that is not one of mega factories producing cookie cutter products for all to cheaply consume. Instead, a bright future that celebrates artisans who take the time to create an item by hand. A future where time is protected, where stories are told, where unique details are honored. Love, respect, inclusiveness become driving force.

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