Luis Banda

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I'm Luis Banda Castañeda, but my friends call me Lucho. I was born in Lima on July 22, 1954. My childhood was spent appreciating the beauty of nature, like the Pacific Ocean with its diversity of colors in its waters, fish, sand, rocks and sunsets. When I began to travel, I'd go to the Andes where I came into contact with the culture of my ancestors, the Inca. Then I visited the Amazon rainforest with its people's different kinds of art. I began collecting handicrafts and jewelry from all these areas.

I studied economy in the university and then my work took me to Europe where I began to sell Peruvian craftwork. When I returned to Lima, I started a business to import radio transmitters for the communications industry. A few years later, I moved to the United States where I had a furniture store. But two years later when I went back to Peru, I began designing jewelry and then went on to craft everything I see in silver and precious stones.

"Some of my friends tell me I'm a dreamer. I tell them that the only way to create is first to dream. You can even dream while you're awake in order to create something!

"I love nature, and this is why I appreciate handcrafted works made from the earth's gifts, like silver and gemstones. I transform them into original jewelry designs that reflect my Inca heritage."

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NOVICA was started with a dream to create a better world for artisans, because a better world for artisans is a better world for all.

Along the way, the founders of NOVICA discovered something very important - as artisans around the world succeeded, there was also a visible and profound impact on the communities around them.

Your purchases are that powerful. They directly and indirectly provide for education, help with health care, fund basic needs, support children, preserve disappearing arts, and of course, spread happiness around the world.

The founders of NOVICA had a vision of the future that is not one of mega factories producing cookie cutter products for all to cheaply consume. Instead, a bright future that celebrates artisans who take the time to create an item by hand. A future where time is protected, where stories are told, where unique details are honored. Love, respect, inclusiveness become driving force.

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