Bhavya Jain

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I'm Bhavya Jain, daughter of Alok Jain, who has been featured artisan for a long time now. I was born in 1997 in New Delhi.

As a child, I loved colorful precious and semi-precious stones set in gold and silver, and asked my mother for a new piece of jewelry for every occasion. The beauty of natural gemstones attracted me and I started dreaming of new designs with them. Because my father worked from home designing jewelry, I had access to the stones and an opportunity to design my own.

From then on, my interest increased. I started sketching designs from my mind, each time trying something more unique and different than the previous idea. At first I did this for fun but, when my family proposed selling my creations, I was really excited!

Gradually, my imagination took to reality. I decided to give my designs a try and got in touch with some artisans who could craft my jewelry. My father offered to help me but I refused, as I wanted to do something by myself but, of course, with my father's guidance and blessings.

Initially, I was considered a girl who was designing just for fun. But when I gave the artisans my designs and ideas to create them, they started to take me seriously. With time, my designs and quality also improved.

As I am pursuing a degree in school, I made a lot of friends who were interested in purchasing my jewelry after I showed them my creations.

I started selling only to close friends and relatives, people known to me. Later, I decided to market my products commercially. I had some crafted and offered them to small shops in Delhi. I work with a small team of artisans who help me to craft my designs.

After many changes in style, I finally decided to settle on a mix of modern and traditional designs that are loved by young people. I use colorful stones in my jewelry to make it look beautiful and aesthetically pleasing. I make sure that my designs aren't too complex or heavy in weight, so they're ideal for daily wear.

My dream is to create my own collection one day. I hope to sell exquisite jewelry with delicate designs for people who appreciate simplicity and sophistication. I hope to achieve my dream and make my work known to all of you across the world.

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NOVICA was started with a dream to create a better world for artisans, because a better world for artisans is a better world for all.

Along the way, the founders of NOVICA discovered something very important - as artisans around the world succeeded, there was also a visible and profound impact on the communities around them.

Your purchases are that powerful. They directly and indirectly provide for education, help with health care, fund basic needs, support children, preserve disappearing arts, and of course, spread happiness around the world.

The founders of NOVICA had a vision of the future that is not one of mega factories producing cookie cutter products for all to cheaply consume. Instead, a bright future that celebrates artisans who take the time to create an item by hand. A future where time is protected, where stories are told, where unique details are honored. Love, respect, inclusiveness become driving force.

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